PHA Family Foodbasket

Covid-19 Response

                                               PHA Campaign Impact Report:

                                         the Covid-19 Family Foodbasket Drive


               “Another world is not only possible, she is on her way. On a quiet day,

                                              I can hear her breathing.” Arundhati Roy 


Those of you who have supported the PHA family foodbasket- the many donors and volunteers - your generosity, solidarity, empathy and love is not only a clear demonstration of that brave new world, it’s a call to action for all of us to be engaged in nourishing her. 


Our participatory engagement with local communities and their leadership who supported and participated in the project from start to finish, resulted in us reaching every household in the PHA farmlands with zero conflict. No family was left behind. A (mostly women-administered) community survey completed in advance of foodbasket handouts, is now a valuable source of information that can assist all our communities in future interventions and support.


The PHA Campaign’s engagement with communities has led to follow-up initiative namely Operation Orange - the establishment of Covid-19 volunteer Screen-Care Teams in each community. The focus of the SCT’s is prevention: screening every person in the community twice-weekly, educating everyone about social distancing, washing hands and staying home. This co-incides with settlement-committee led awareness of the need to shield their areas from Covid-19 infiltration, and will include a more co-ordinated healthcare response to people’s quarantine and isolation needs as they arise.


The first Screen-Care Team volunteers started work 26 May 2020 after completing a training workshop on Sunday 24 May. Screen-Care Teams will be rolled out in every community over the course of June 2020. The PHA Campaign is also proceeding with this year’s program of formally establishing women-led nutrition committees [diet and household food management], and farming committees [food self-sufficiency in the farmlands].

                                                  Foodbasket in numbers

We are humbled to announce that during the extreme economic hardship of the Covid-19 crisis, our target to feed the food vulnerable families in our midst was not only met but exceeded. This is thanks to every one of our donors who responded in their numbers to our appeal – thank you! Here are the totals:


                  2,314 - families and target reached

9,256 - individuals fed

1550 -  families reached in our first phase target

1800 -  families reached in our second phase target

 372 -  foodbaskets packed for Newlands CAN for Brown’s Farm

695 -  foodbaskets packed and distributed for the Solidarity Fund

 58 -  tonnes of food distributed

6,247 - food parcels packed

0 - salaries paid 

The PHA Campaign's community survey and our tracking of food prices over the first two months of the Covid-19 crisis, shows that governments’ cash grants will not be sufficient to support families to access adequate nutrition. Families living on low income may be spending 30% more on food[1]. The average household food basket has increased by 7.8% (R250) between March 2020 and May 2020. The year-on-year price of the food basket increased by R419.80 (13.8%), from R3,051.11 in May 2019 to R3,470.92 in May 2020. 


The items in the PHA Family foodbasket were purchased at wholesale price. The same items we found to be almost twice the price at the supermarket. This was a considerable saving that meant more food could be purchased extending donated Rands much further. Living expenses such as household rent and utility bills remains constant. Employment disappeared, and economic opportunities remain bleak over the next 5 months in this city's largest economic sectors: tourism and construction - those hardest hit by the Covid-19 lockdown. 


It is for these reasons the PHA Campaign is announcing - with R450 000 in reserve: Operation Winter Warmth. We’re going to do this ALL OVER AGAIN! 


  • R592 000 - balance needed

  • 1 June - commencement date for your Winter Warmth donations

  • 1 July 2020 - commencement date for distribution.

  • 1800 - families to reach

  • 95% - donations going to purchase food

  • 5% - salaries to employ locals to pack and distribute, admin and fuel

  • 1 184 – R500 donations: how to bring down an elephant !


Heartfelt thanks to you all; not only from us, but conveyed time and again from our recipients. You fulfilled our faith in you when our instinct at lockdown was that there are – and continue to be – many many people in this city who just need to know: where can I help? This is what you did. 


Foodbasket Response

Given the magnitude of the impending food crisis, we have designed the following:

  • An essential foodbasket which contains all that is needed for a four-person family to subsist for a week. Cost Price R500.

  • The distribution by Vegkop Farm of these foodbaskets directly to the doorsteps of the informal settlement dwellers and labour tennants of the PHA.

  • An online tracker and photo gallery keeping donors updated.


Foodbasket Content

One foodbasket contains food to

feed a family of 4 for one week. 

Cost Price R500

  • Pilchards, Corned Meat, Baked Beans, Peanut Butter, Baking Powder, Salt, Lentils, Split Peas, Red Beans, Cake Flour, Maize Meal, Sugar, Tomato Soup, Cooking Oil, Teabags, Cremora, Curry powder, Jam, Bread, Cabbage, Onions, Butternut Potatoes, Candles, Matches, Hand Soap, Sanitary Pads, Baby Formula.


  Your R500 donation

covers exactly the cost of this basket. All handling and deliveries are done on a volunteer basis.




Scan to here to Donate

Direct Deposit

PHA Food & Farming Campaign

Bank: FNB
Account no: 626 056 901 99

Branch: 250655

Swift code: FIRNZAJJ

IBAN code: FIRNZAJJ 250655 626 056 90199



Essential Service Status:

Enterprise Number: K2017536099

Public Benefit Organisation number on request

UPDATED 1/06/2020 11:27 CAT









Essential Service Status:

Enterprise Number: K2017536099

Vegkop Farm is a registered essential service provider. We are food compliant certified and have implemented special protocols during this crisis to ensure safety at all stages of handling.

Public Benefit Organization

[number on request] 

The PHA Campaign is a registered PBO with projects funded by the Heinrich Böel Foundation and Global Green Grants.



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